On June 12, 2019, at the annual State of the City luncheon, Mayor Lee Brand announced the launch of the “Keep Fresno Beautiful” (KFB) initiative.
“One of the most frequent complaints we get – from residents and visitors – is the amount of trash on our streets and highways. Whether it’s an empty lot on Blackstone or an off ramp on 41 – it’s ugly. It’s depressing. And we’re doing something about it,” said Mayor Brand.
Keep Fresno Beautiful is a city-wide effort to clean our neighborhoods, streets and highways by partnering with local organizations, non-profits, churches and service organizations, and individuals in the community. KFB is affiliated with Keep America Beautiful and will develop and support public/private partnerships with the goal of establishing sustainable programs to effectively tackle trash in Fresno. The City is establishing a non-profit that with work with partners across the community to provide weed, litter and graffiti abatement, and support community-driven clean-up activities.
The goal is to host year-around cleanup events throughout Fresno and provide training – and trash bags – to residents who organize their own neighborhood cleanups through a new Adopt-A-Block program.
We invite service clubs, churches, Boy Scouts and Girl Scouts, professional organizations, anyone who wants to lend a hand, please consider hosting a clean-up event whether it’s on your street or a neighborhood that you’ve never visited.
The vitality of Fresno relies on our willingness to roll up our sleeves and contribute to Fresno’s health and vitality as we work together toward a common mission to improve our community.