Economic Development

Working in partnership with organizations across the community, Economic Development implements the Mayor’s vision for making Fresno a more prosperous and inclusive city.

Our team works for you:

  • First-Stop for Startups
  • Site Selection
  • Incentive & Program Consultations
  • Small Business Loans and Other Financing Referrals
  • Troubleshooting across all city departments and services including business tax, permitting, parking & code enforcement

One Fresno: Shared Potential, Shared Success

Fresno has many times proven its resiliency and ability to adapt. In 2019, we hit a 30-year low in unemployment. Despite the challenges of 2020, the city is starting 2021 with a balanced budget and employment is on its way to recovery.

Local, State & Federal Incentives

Available programs to help your business or development project get off the ground.

Small Business Financing

Loans and grants for every stage of your business, accessible to all.

Fun Fresno

Download our calendar of local events and a list of attractions.

Fresno Business Resilience Toolkit

Download this resource guide for navigating the impact of COVID-19.

Get the “Fresno Means Business” Newsletter
Fresno Means Business

The One Fresno Economic Development Strategy

Celebrating Fresno Success Stories

Important update for the community! #ShareThisPost

The City of Fresno wants to hear from you! Please take this quick survey to let us know what you would like the American Rescue Plan Act of 2021 (ARPA) funding to be spent on:

🚨 Check out this great WEBINAR on how to Access to Capital for your business! Learn more about how the ZERO interest KIVA loan can work for you!🚨


We Work For You

Lupe Perez

Lupe Perez
Economic Development Director

Lupe Perez oversees the strategy and day-to-day operations of the City’s Economic Development Division, and is responsible for advancing the Mayor Dyer’s One Fresno vision.

Lupe brings a wealth of economic and redevelopment experience.  She previously served as the City’s Downtown Revitalization Manager and prior to coming to City Hall worked 16 years in various capacities for the former City of Fresno Redevelopment Agency.  During Lupe’s time with the Redevelopment Agency, she was involved in downtown revitalization efforts, including business attraction and retention, facilitating development, land acquisition, relocation, and property disposition.  She also successfully cultivated relationships within the community to promote and expand economic development opportunities. Prior to working in local government, Lupe was in banking for 17 years.

Lupe graduated from Fresno City College and then received an Urban and Regional Planning Certificate from California State University, Fresno.  She also held California Real Estate and Series E licenses.

A native of Tepatitlan Jalisco, Mexico, Lupe at age three migrated with her widowed mother and three siblings to Fresno County.  Lupe has a disabled daughter and was active in disability boards and councils.  She enjoys interior design, event planning and can spend hours watching HGTV.  A former travel league softball player, she now enjoys golf and is an avid Los Angeles Dodgers baseball and Dallas Cowboys football fan.  A life goal is to visit every baseball and football stadium in the United States.
(559) 621-8371

Dan Zack

Dan Zack
Assistant Director of Downtown Development

Dan Zack oversees Mayor Dyer’s ambitious Downtown Pride program, which seeks to make Downtown the heart of the city and increase its population from 3,000 to 10,000 people. He is currently working on 55 potential development projects, ranging from those under construction to those that are still in the idea stage.  He is also actively recruiting experienced urban development companies to Fresno, arranging development training for local property owners and entrepreneurs, providing support during the entitlement and permitting process, identifying financing and investors, and helping potential investors envision the possibilities on challenging sites.

Previously, Dan was the Planning and Development Department’s assistant director, where he managed Fresno’s long-range planning, current planning, historic preservation, and parking management programs.  He oversaw a complete re-write of the Development Code, a specific plan and form-based code to guide the revitalization of the Downtown area, a transit-oriented development strategy for new bus rapid transit corridors, and numerous infill development projects.

Before returning to Fresno he served as the Downtown Development Manager for the City of Redwood City in the Silicon Valley, where his efforts helped to transform a stagnant commercial district into a vibrant downtown neighborhood by adding a movie theater, a town square, reforming the zoning code, and attracting the development of 2,500 housing units. While in Redwood City he also participated in the restoration of the historic San Mateo County Courthouse, several streetscape projects, the creation of mixed-use zoning for transportation corridors, and the creation and implementation of a parking management plan.

Dan is a Fresno native, an alumnus of Fresno State, and a graduate of Leadership Fresno. In 2018 he authored a chapter in the book Parking and the City, edited by UCLA professor Donald Shoup, and he is the Vice-Chairman of the California Chapter of the Congress for the New Urbanism. His work has received awards from the American Planning Association, Congress for the New Urbanism, and the California Public Parking Association.

Dan is married and has two children.  He enjoys travel, cycling, playing guitar, fixing up his historic house, collecting vintage classic rock vinyl, and photographing buildings
(559) 621-7057

Kelly Trevino

Kelly Trevino
Economic Development Analyst

Kelly Trevino’s primary focus is growing and sustaining the City of Fresno’s industrial areas.  She assists both current and potential Fresno businesses as they navigate through various City processes and facilitates their use of available City, State, and Federal incentives and tax credits.

She joined the City in 2001, serving as the City Council’s Executive Analyst.  In that role, she served on a variety of committees dealing with the City budget, Measure C, and other special initiatives, as well as serving as a liaison between Councilmembers, staff, and community members.

During her Economic Development tenure, Kelly has been responsible for the oversight and staffing of various programs including the Round III Federal Empowerment Zone designation, the Municipal Restoration Zone Program, the State Enterprise Zone Program, the City’s iDIFER Program, management of various grants, and grant applications and the City’s two Revolving Loan Fund programs.

Kelly has lived in Fresno nearly all her life.  She is a graduate of Bullard High School and earned a Bachelor’s Degree in Health Science/Community Health Education from California State University, Fresno.  She and her husband Jim, an attorney, have two children.  She loves travel, photography, spending time with family and friends, and watching her children play sports.
(559) 621-8426

Yahaira Figueroa

Yahaira Figueroa
Economic Development Coordinator

Yahaira Figueroa works to create opportunities for City of Fresno businesses and help them to thrive and to create opportunities through business attraction and retention.

Yahaira started her City Hall career in 2012 as an intern in the Mayor/City Manager’s Office, where she performed communications duties.  She then was hired as a Council Assistant for former District 7 Council Member Clint Olivier in January 2013 and in 2016 she moved up to become the Chief of Staff until he was termed out of office.  In 2019 Yahaira became an Economic Development Coordinator.

As a public servant, Yahaira Figueroa has contributed to the effective, constituent-focused governance in the City.  She provided oversight on such District 7 projects as the Senior Center Project, Martin Ray Riley Park, the KaBOOM project at Granny’s Park, and various neighborhood cleanup projects.  She helped local businesses navigate municipal bureaucracy; and contributed to shaping public policy in several key areas of concern to the Council Member, his constituents, and the community at large.

Yahaira graduated from California State University, Fresno with a Bachelor of Arts degree in Mass Communication and Journalism/Public Relations.  Yahaira also volunteers with nonprofit organizations that seek to prevent human trafficking through advocacy, education, and fundraising, including the Central Valley Justice Coalition and one of its partner organizations, Beauty for Ashes.

Yahaira is engaged and enjoys meeting up with friends and talking about everything under the sun, working out, hiking, reading, vlogging, and watching theater shows.
(559) 621-7055

Laura Rios

Laura Rios
Economic Development Coordinator

Laura Rios’ charge is to create opportunities for City of Fresno businesses and help them to thrive and to create opportunities through business attraction and retention.

Laura has had a varied career in government-related jobs before coming to the City in 2013.  She worked as a District Representative for former Assembly Member Sarah Reyes, and as a Fiscal and Procurement Contracting Officer for Lieutenant Governors John Garamendi and Cruz Bustamante.  Laura also served as Assistant City Manager for the City of Firebaugh, where she had general supervision responsibility of all City employees and performed all City duties in the City Manager’s absence, and was a Corporate Development Representative at St. Agnes Medical Center, where she did outreach to government agencies and elected officials at the local, state and federal levels.  Laura began her City career in 2013, serving eight years as Chief of Staff to former-Councilmember Paul Caprioglio.

Laura received an Associate of Arts Degree in Liberal Arts from the College of the Sequoias, a Bachelor of Science Degree in Business Administration from California State University, Fresno, and her Masters of Public Administration from the Keller Graduate School of Management.

She has a daughter and enjoys reading and exchanging books with her daughter.
(559) 621-7061

Lisa Henslee

Lisa Henslee
Executive Assistant

Lisa Henslee is a 16-year employee of the City of Fresno.

Prior to working in the government sector, Lisa enjoyed a wide-ranging list of professions in business, sales & marketing, worker’s compensation, contract compliance, hospitality, and volunteerism throughout the valley.  For a short time, she even owned a small catering business.  All of these past experiences lend to her career with the City of Fresno.

As a temporary Staff Assistant in Economic Development, she spearheaded the Steps-to-Success job fair, unifying city, county and state government agencies with private sectors in getting jobs to the community.  Soon after she accepted a position as former Mayor Autry’s Staff Liaison to the Human Relations Commission (HRC), matching civic issues with related City departments, organizing annual cultural events celebrating the diversity of the valley, and managing the grant-writing process of HRC sponsored grants.  After HRC was removed from the City’s budget, she served as Staff Assistant and Senior Secretary to Information Services, Fresno Fire/Suppression, Risk Management, Public Works/Street Maintenance, and the Airports Department.  As an employee of the Airports Department, she worked in Properties, Finance, and Marketing.

Lisa is the mother of five beautiful children.  She loves to read, cook, and travel. She enjoys any reason to spend time with family and friends, thrifts at every town she stops in and is always thinking of ways to combine her love of learning new things to help others.
(559) 621-8355

Byrnna Muzio

Byrnna Muzio
Intern, Fresno State Undergraduate

Brynna currently studies Agricultural Business at CSU Fresno and is excited to apply her passion and work ethic to Fresno’s economic growth.
(559) 621-7772

How Can We Help You?

Contact Economic Development