City, Fresno Regional Independent Business Alliance Launch Local Business Hero Campaign

FRESNO – The Fresno Regional Independent Business Alliance (FRIBA), supported by the City of Fresno, will launch the Local Business Hero Campaign at an event at the Elbow Room on Monday, Feb. 6, beginning at 5:30.

The event will feature Sieg Fischer, President and CEO of the Valley Yellow Pages.

The Local Business Hero Campaign will be an ongoing campaign recognizing different local business owners each quarter, providing a platform for local business owners to tell their story and be recognized by their peers for the positive effects they’ve had in our community. Each story will then be profiled on FRIBA’s website at

“The purpose of this campaign is to capture the real heroes that make up our local business community and hear first-hand about their experience in owning and operating a local business,” said Maribel Anaya, owner of Joe’s Steakhouse and FRIBA board president. “Our goal is to build awareness about the positive effects local businesses have on our community.

Local Business Heroes can be nominated through the FRIBA website.

FRIBA is a grassroots non-profit organization made up of local business owners. It resulted from Mayor Ashley Swearengin’s Independent Restaurant and Retail Affinity Group, a group that has been working with the City of Fresno to identify strategic solutions for how the City can best serve the independent, local business community in Fresno.

FRIBA also been involved in initiatives such as the “EAT, PLAY, SHOP FRESNO” local business directory, Fresno’s Best Locally Owned Business Awards, Fresno Restaurant Week and the Shop Fresno’s Finest Campaign.

For more information, please visit or contact Amy Huerta, the City’s Local Business Initiatives Manager, (559) 621-8362 or