Sustainable Funding & Management
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Downtown Revitalization
Lupe Perez - Manager
2600 Fresno Street
Room 2156
Fresno, CA 93721
(559) 621-8371
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The City of Fresno Downtown and Community Revitalization Department is only one piece of the downtown revitalization puzzle. Ultimately revitalization will only take root with a strengthened and fully engaged private sector.

In 2009 and 2010 the Department assisted with the formation of a Downtown Fresno Property and Business Improvement District (PBID). The PBID creation process concluded with a petition and election by downtown property owners.  The owners voted by a 2-to-1 margin to establish the district.

These same owners must now establish a board of directors, bylaws, and an action plan for the new PBID organization, which began operations on January 1, 2011. In addition to supporting private sector owners, the City, as the PBID's single largest property owner, plays an important role in the structure of the new body.  Mayor Swearengin serves with private property and business owners as a member of the PBID's board.

For more information about the proposed Downtown Fresno PBID, visit the PBID Partners of Downtown Fresno webpage or contact Elliott Balch, City of Fresno Downtown Revitalization Manager, by email or at (559) 621-8350.


What About Parking?

Parking is a challenge in every downtown -- especially the most successful ones. Provide too little parking, and customers have difficulty getting to businesses. Provide too much parking, and you can lose the pedestrian-friendly urban feel of a downtown, which would have been the customer's reason for coming in the first place.

Downtown Fresno has lots of available parking. So the top priority is generating activity and excitement to attract customers to these spaces.  Everything the Department is doing is geared toward this goal.

Meanwhile, we can make parking easier. For the 2011 Fresno Grizzlies season, the City and downtown business owners started the "Dizzy Diner" discount program to allow customers to essentially get their money back for parking at the Spiral Garage when they patronize a participating restaurant or bar.

How does the Dizzy Diner program work?
  • The program runs throughout the Fresno Grizzlies home game season
  • The first 400 cars to park in the Spiral Garage for each Grizzlies home game receive a “Dizzy Diner” discount coupon
  • The coupon is good for $5 off at restaurants listed (and mapped) on the coupon
  • Restaurants will honor up to one coupon per customer
  • The coupon must be used the SAME DAY as the game
  • Coupons are given ONLY for parking in the Spiral Garage at Inyo and Van Ness
  • This promotion is sponsored by the participating restaurants, the Fresno Redevelopment Agency, and PBID Partners of Downtown Fresno.
  • Kids, parents, and kids at heart can find out why the program is called the “Dizzy Diner” by driving up the spirals all the way to the top!