Analysis & Impact
Business Attraction & Marketing
Business Retention & Expansion
Entrepreneurship & Small Business Development
Green Enterprise
Incentives
Neighborhood, Community & Downtown Development
Tourism
Trade Globalization & International Economic Development
Workforce Development

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June 16, 2008 was the official beginning of a new approach to customer service within City Hall. The DPC, as it is commonly referred to, is a pioneering approach to assist business owners and developers in the City of Fresno.

Simply walking into room 3076, one will immediately feel that something is very unique. It does not feel like a government office. Modern furniture and computer stations are dotted among a spacious floor plan, while personnel are situated along the outside of the room in cubicles that allow everyone to communicate openly. As a client walks in a sense of urgency is felt as they are greeted promptly, made to feel welcome, and assured that their needs will be addressed as efficiently as possible.

Much work has been done behind the scenes to ensure that the Center is effective. Multi-departmental commitment as well as business owner, developer, and outside agency collaboration have joined to discuss, reveal, and mitigate the planning and permitting processes.

By focusing on the processes in all areas and utilizing modern technology, the DPC will ensure that the City of Fresno in becoming one of the most business friendly cities in the nation.

For more information, please contact Martin Wendels, Project Manager, at martin.wendels@fresno.gov or call 559 621 8362.

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Permanent Working Capital   

No, you're not looking at an oxymoron. Even though working capital is typically considered short term: defined as the balance sheet items of current assets less current liabilities, there really is such a thing as permanent working capital. Unfortunately, the concept of permanent working capital is not well understood. Too often this lack of understanding can lead to problems for small businesses, especially rapidly growing businesses.

Most profitable businesses generate enough cash to fund their own steady growth. When a company is growing rapidly, however -- even if their profits are growing at a faster rate than their sales -- they may not be able to generate enough cash to fund their growth. It all has to with how quickly a business turns a sale into cash: the cash cycle. A typical business may have a cash cycle of 83 days broken down as follows:

+ 30 days to collect receivables
+ 90 days inventory
- 30 days to pay payables
- 7 days accruals (to pay employees)
= 83 days cash cycle

For example, a company has sales of $500,000; a 40% gross profit margin; and a net profit of 5%. That company would have approximately $85,900 tied up in the cash cycle. If that company also tried to keep seven days of cash on hand, they would need another $9,700. Total cash needed would be $95,600.

Now imagine that company’s sales increase by 50% from $500,000 to $750,000. With the same cash cycle, the company would now have $128,700 tied up in their cash cycle. To keep seven days of sales in cash on hand, they would now need $14,600. Total cash uses would be $143,300—an increase of $47,700. Even if the company was able to increase their net profit from 5% to 6%, the higher profit margin on the higher level of sales would generate just $20,000 of additional cash: not enough to support the increased uses of cash.

Borrowing the funds short-term would NOT be a solution. Even if the level of sales growth slows in subsequent years, it will still take more than one year, at the higher sales level and higher net profit level, to fund the additional cash needs of this business. The real need is for an infusion of cash to be used for permanent working capital. One option would be an equity investment by the owners. If additional equity is not available, then a loan, repayable over several years, will be needed to fund the permanent increase in the company’s capital structure.

For more information, please visit www.fresnoez.com or contact the George Smith, City of Fresno Economic Development Department, at George.Smith@fresno.gov or call 559.621.8357.

BUSINESS ATTRACTION AND MARKETING   

Business Attraction Update   

The market may look weak due to the downfall of the housing market, the rise of fuel cost and the number of foreclosure due to subprime loan, yet enquiries about locating businesses in the City of Fresno has been increasing.

The City of Fresno Economic Development Department recently returned from the International Council of Shopping Center (ICSC) RECON trade show in Las Vegas. Despite the downbeat economy, faltering real estate market, and the bankruptcy and closings of familiar retail names such as Bombay Company and Sharper Image, the overall mood at the event was generally positive. Department staff visited with more than 60 interested retailers and developers.

Aside from the retailers and developers, the Economic Development Department is also working very closely with Economic Development Corporation serving Fresno County in attracting new enquiries from distribution companies, manufacturing, alternative energy company and call center into the City of Fresno.

For more information, please call Peggy Chiok @ (559) 621 8360 or peggy.chiok@fresno.gov.

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BUSINESS RETENTION AND EXPANSION   

BEAR Action Network Reaches Out to Downtown Businesses   

The City of Fresno Economic Development Department, in partnership with the Economic Development Corporation, is reaching out to Downtown Fresno businesses through the BEAR Action Network.

Studies have shown that companies already existing within a community are responsible for up to 80% of all net local employment. Therefore, it is essential that we do everything we can to connect businesses with resources, information, and services that will help expand their businesses and make them prosper.

The first step was a direct mail campaign to over 90 downtown businesses that will inform them of the services of the BEAR Action Network. They will be invited to schedule a one-on-one appointment with a BEAR Action Network Outreach Specialist. The goal of these meetings is to identify those services that are most relevant to each company’s needs and to connect them with Service Providers as quickly as possible.

BEAR Action Network services include:

• Lucrative Business Tax Incentive Information
• Local Government Services
• New Employee Recruitment /Existing Employee Training Services
• Strategic/Marketing Plan Development Assistance/Business Consulting Services
• Financing and Microloan Programs
• Building Contracting/Architectural/CPA/Engineering Services
• Utilities – Incentives, Rebates, Special Programs, and Energy Rate Analysis Assistance

For more information on the BEAR Action Network and the City of Fresno Business Retention and Expansion Program, contact Melodee Schwamb at (559) 621-8366.

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FREE Business Resumption Planning Workshop   

Disaster Recovery Begins Before a Disaster

Learn how to:
• Develop a Plan
• Reduce Potential Damage
• Protect Your Employees, Customers and Business

As many as 40% of small businesses do not reopen after a major disaster like a flood, tornado or earthquake. These shuttered businesses were unprepared for a disaster; they had no plan or backup systems.

Tuesday, August 5, 2008
9am-11am
Hosted by the U.S. Small Business Administration
2719 N. Air Fresno Dr.; Suite 200
Fresno, CA 93727

Guest Speaker: Michelle Burns from the American Red Cross of Fresno-Madera Counties

For reservations please contact the U. S. Small Business Administration (559) 487-5791, ext 0

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GREEN ENTERPRISE   

EPA (Environmental Protection Agency) Workshop Overview   

On Saturday, June 7 2008, Economic Development Departments Project Manager Martin Wendel and Management Analyst I Dawn Steele attended an EPA (Environmental Protection Agency) Green workshop held at the First Congregational Church of Fresno. The workshop contained vital information about funding sources and tools available for communities to help fight pollution. Topics discussed varied from steps to putting together a successful grant to information on environmental risks in your community. There was widespread support from members of the community along with an appearance by Councilmember Henry Perea. The City of Fresno is working diligently to create a sustainable green City by 2050 and this workshop brought us one step closer to that goal.

For more information contact Dawn Steele at 621-8367 or email dawn.steele@fresno.gov.

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ENTREPRENEAURSHIP AND SMALL BUSINESS DEVELOPMENT   

Small Business Sellers Meet Large Organization Buyers   
August 1st Business Matchmaking and Networking Event

LAST CALL FOR ACTION!!!

IF YOU WISH TO DO BUSINESS WITH GOVERNMENT AND/OR LARGE CORPORATIONS....THIS EVENT IS ONE THAT YOU CANNOT MISS!

The City of Fresno Economic Development Department along with its organizing partners are pleased to bring to Fresno the 2nd Annual Business Matchmaking and Networking Event to be held on August 1st at the Fresno Convention Center Exhibit Hall.

We encourage you to sign up as quickly as possible and provide us with as much detail as possible. We will then match you in a one-on-one meeting with companies looking to buy goods that you can provide on a first-come, first-serve basis. Please check out www.fresnostartup.com/matchmaking.asp to see a complete list of the large government and private entity buyers attending this event.

Due to space and time constraints we ask that only two representatives from each small business attend the event. The one-on-one meetings will be a maximum of 12 minutes long with three minutes between each meeting. Each small business will be given a maximum of 5 meetings at the event.

So please research what each company is looking to buy on the website, and provide us with a complete profile of your small business as soon possible to ensure effective matchmaking meetings at the event. The deadline for registration will be July 11th.

We look forward to providing you with this business friendly environment. If you have questions or concerns
For more information on the event, please call Peggy Chiok @ (559) 621 8360 or peggy.chiok@fresno.gov

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How to Avoid Tax Penalties   

The latest Tax Gap Fact Sheets discuss penalties and how to avoid them, have been produced in both English and Spanish.

Too read these fact sheets go to:

English: http://www.irs.gov/newsroom/article/0,,id=181068,00.html

Spanish: http://www.irs.gov/espanol/article/0,,id=182846,00.html

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INCENTIVES   

Asset Maps   

The City of Fresno has partnered with the Fresno West Coalition for Economic Development and The Ramsay Group to perform an asset map of the 93706 zip code area. The major objective of the asset map project is to compile all relevant neighborhood, public and private assets in the 93706 area that can be coordinated to create economic and community development opportunities for the area.

The project started on April 28, 2008 and, to date, The Ramsay Group has facilitated two steering committee meetings, purchased the necessary GIS software for data collection, developed a marketing plan, and held a community builder's training workshop.

The Asset Map Project is expected to be complete by the end of December, 2008. For more information please contact Kelly Trevino at kelly.trevino@fresno.gov or (559) 621-8426.

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CIty of Fresno Five Incentive Zones Updates   

The City of Fresno has 5 incentive zones designed to help businesses prosper.

Enterprise Zone: State tax incentive zone which includes hiring credits, sales or use tax credits, business expense deductions, net interest deductions for lenders and local benefits such as a 3 year waiver of business license fees for new businesses and permit fee/development entitlement fee reductions.

Empowerment Zone: Federal tax incentive zone which includes employment tax credits and business expense deductions.

Municipal Restoration Zone: Local incentive zone which applies to City fees. Benefits include business license fee refunds, building permit fee reductions, city sales/property tax refunds and hiring credits.

Foreign Trade Zone: A designated area which, for Customs purposes, is considered outside the U. S. Nearly any imported merchandise can be brought into a Zone for almost any kind of manipulation, duty-free.

HUBZone: designed to stimulate economic development and create jobs in urban and rural communities by providing Federal contraction preferences to small businesses.

For more information about any of these incentive zones, please visit our website at www.fresnoez.com or contact Kelly Trevino, Incentive Zone Manager, at kelly.trevino@fresno.gov or (559) 621-8426.

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NEIGHBORHOOD, COMMUNITY AND DOWNTOWN DEVELOPMENT   

The VIBE at Sports Town on Kern Street   
5,000 People Visit Downtown Fresno

On Friday, June 27, 2008, nearly 5,000 people flooded Kern Street to enjoy great entertainment, good food, and fun with friends and family. On hand to provide musical entertainment were Super Lucky Catz, Flight 409, Special Reserve, Helen Ochoa, and La Jesa. The City Manager’s Office made a surprise appearance when they put together a band to participate in the XBOX ROCK BAND Competition.

The VIBE at Sport Town on Kern Street was created to bring attention back to the downtown area and aid in its revitalization. The VIBE is sponsored by the City of Fresno and Peak Broadcasting.

Future events are being planned. Check the VIBE website at http://www.fresno.gov/Government/DepartmentDirectory/EconomicDevelopment/VIBE/default.htm

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$5 Lunches on Fridays   
in Downtown Fresno

Are you happy with the gas prices? We’ll just assume that’s a “NO!” If you work in Downtown Fresno, we have a suggestion:

Put the post-it note on your monitor or hang a sign on your office door knob that declares you’re “OUT TO LUNCH.” Then walk to one of the many Downtown restaurants that are offering $5 Fridays.

The $5 Fridays Kickoff on Friday, July 11, is one of many valley-wide events that support Healthy Air Living Week. But every Friday after that is a $5 Friday in Downtown Fresno.

Each restaurant, each week, selects the best option from their menu for their $5 Friday special. Not only do you save gas money, but you save on lunch! You might even find a new favorite Downtown restaurant that you can share with friends and co-workers.

Participating restaurants include Paraiso Café, Lety’s Authentic Mexican Food, China Express, Milano Restaurant, Rose Café, Fulton Kebob, Café Corazon, Wimpy’s, La Concina de Mana and Los Panchos. But stay tuned to our website www.downtownfresno.org or call the office (559.490.9966) for the complete list with addresses and phone numbers.

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What is Healthy Air Living Week? (July 7-13)   

What are you doing the week of July 7-13? For the Valley, Healthy Air Living Week is an opportunity to think about – and try out! – everyday alternatives to common activities that produce emissions.

For example, if you’ve thought about riding your bike to work, or using a push mower instead of a gas-guzzling mower, your pledge to do things such as these during Healthy Air Living Week will earn you an entry into a contest for a brand-new, Toyota Prius automobile!

And if you’re an employer, taking Healthy Air Living actions during that week can gain entry in the contest for your entire workforce!

The Air District will also be sponsoring many activities during the week of July 7-13 including giveaways, special events and opportunities to showcase your individual and collective clean-air actions.

Any employee or employer in Downtown Fresno can contact the Downtown Association of Fresno office for pledge sheets and more information. Look here http://www.healthyairliving.com or contact us at 490.9966 or info@downtownfresno.org.

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PBID (Property Based Improvement District) Update   

The International Downtown Association panel that was here in June brought Downtown management and consulting experience from across the country. They figured out pretty quickly that there are many interested people and groups (public and private) in Fresno that are building momentum toward developing a sustainable public/private partnership. They feel now is the time to leverage that enthusiasm and support into the formation of a PBID (property-based business improvement district).

But we all need to better understand what’s involved. Dan J. Doyle, chair of the Downtown Fresno Partnership, and Jan Minami, executive director of the Downtown Association of Fresno, are meeting with and educating property owners, government officials and staff in their own version of PBID 101. Other Downtown Fresno Partnership members are also involved in this intensive education campaign.
To set up a meeting, or to request printed materials, contact the Downtown Association office at 490.9966 or pbid@downtownfresno.org.

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TOURISM   

Attracting Hollywood ... Seven People at a Time   

It’s called a FAM tour. “FAM” is short for familiarization, as in, “Welcome to Fresno. We’d like to familiarize you with our city so you’ll consider us for future film and TV projects.”
And it’s one of several marketing tools that the Fresno Film & Entertainment Commission (FFEC) uses. Twice a year, most recently the weekend of June 13th - 15th, the FFEC plays host to six or seven L A based Location Professionals, spotlighting the City of Fresno and surrounding areas. This captive audience travels from location to location for three days, listening to City Film & Entertainment Commissioner Ray Arthur’s “pitch” and snapping hundreds of photos.
Then these new Fresno ambassadors return to Hollywood with a fresh perspective of and interest in our city. Is it effective? Arthur notes that last October’s event generated two inquiries directly from the FAM tour: a Honda commercial and an episode of the Fox television program HOUSE.

For more information, contact Ray Arthur at ray.arthur@fresno.gov.
 
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TRADE, GLOBALIZATION & INTERNATIONAL ECONOMIC DEVELOPMENT   

Webinar on Packaging Industry Opportunities in INDIA     

You are cordially invited to a webinar on July 9, 2008 at 9 AM (PST) to learn about export opportunities for U.S. products and services in the Food Processing and Packaging sector. Our colleagues in India will also discuss how your participation in INDIAPACK 2008, could offer an excellent opportunity to tap into this lucrative market. There is no cost to participate in the webinar.

To register for the India Pack webinar please complete the on-line form below by COB July 3, 2008. You must complete the on-line form below to receive the conference call information and password!

The U.S. Commercial Service is organizing the USA Pavilion at the IndiaPack 2008 Exhibition (IPE), to be held in Mumbai, India, from September 18-21, 2008. This is a great opportunity to generate interest for your products and services and/or help your reps in India increase their potential sales and leads.

The Indian market for packaging industry is worth $18.8 billion and expanding. The average growth rate of the Indian packaging industry is 15 percent against the world average of 5 percent. With the booming retail, and food processing sectors in India which alone absorbs 45 percent of the packaging machinery and materials produced, India's packaging needs are growing exponentially. India is too important a market to ignore !!!!!!!!

Who Should Participate/Attend at INDIA PACK?
Manufacturers of packaging machines, materials, and consumables; providers of services such as packaging design and development, R&D and Consultancy. Over 300 exhibitors from 30 countries are likely to showcase state-of-the-art packaging machinery, materials, services, and packaging solutions.

To register for the India Pack webinar please complete the on-line form below by COB July 3, 2008
For additional details on the event please contact Ms. Renie Subin at Renie.Subin@mail.doc.gov2 or Mr. Kamal Vora at Kamal.Vora@mail.doc.gov3

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Dates to watch from the Center for International Trade Development    

• India Inbound Retail Buying Mission (link to flyer below) C 
  http://fresno.citd.org//files/html/fresno/images/indiaflyer.pdf 
• Key Indian Food Retailers Visiting and Meeting U.S. Companies
  • San Francisco and Fresno - July 14-16, 2008
  • Suitable Products: Fresh Produce, Retail Grocery Items, and Processed Foods
•  Korean Retail Buying Mission - August 6-8, 2008
• WUSATA Branded Seminar - August 14-15, 2008
• Mexican Inbound Produce - Week of August 25, 2008
• South East Asia Chef training (food service) - Week of September 8, 2008
• Europe Ingredient Buying Mission to Western United States
  • San Francisco, Sacramento, Fresno - October 6-8, 2008
  • Suitable Products: Dried food ingredients
• Mexican Cooking Show
  • Opportunity to feature your food products on Mexican television
  • Filmed statewide - Week of November 3, 2008 (Tentative)
  • Suitable Products: Consumer Ready, Dried Fruit, Frozen Food, Seafood, Wine, and Produce

Our next Basics workshop is scheduled for August 19, 2008. Classes are scheduled from 9:00a.m. - 12:00 p.m. for Exporting and 1:00 p.m. - 3:00 p.m. for Importing. Please visit www.citd.org for additional events.

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WORKFORCE DEVELOPMENT   

Employment Training Panel FAQs   

The Employment Training Panel (ETP), a state agency recently raised its reimbursement rates and is now providing more money for training to priority industries such as: manufacturing, high technology, construction, logistics/goods movement, biotechnology, and crop production. Because of the high unemployment rate in Fresno County, almost any company or industry is eligible for ETP funding

Below are some of the frequently asked questions about ETP:

1. WHEN CAN I BEGIN TRAINING WORKERS?

After you submit an application for training funds, the application will be developed into a training agreement for Panel approval. You can begin training as soon as your training agreement is approved by the Panel. Generally, this entire process takes two months. For more information on the contracting process please review Getting Started.

2. CAN A TRAINING AGREEMENT BE REVISED AFTER TRAINING HAS STARTED?

Yes. If circumstances arise which affect the delivery of training, ETP staff will work with you to revise your training agreement as necessary.

3. WHAT IF THE WORKERS TO BE TRAINED ARE COVERED UNDER A UNION AGREEMENT?

The union will need to write a letter stating they support the proposed training.

4. WHAT IS THE MINIMUM WAGE EMPLOYERS ARE REQUIRED TO PAY WORKERS AFTER COMPLETING TRAINING AND AN EMPLOYMENT RETENTION PERIOD?

The ETP Minimum wage requirements vary depending on the calendar year, county of employment, and the type of worker (retrainee or new-hire). Health benefits can be added to a workers base wage to meet the minimum wage requirement. For more information on ETP wage requirements please review Trainee Wages.

5. HOW ARE TRAINING REIMBURSEMENT COSTS DETERMINED?

The Panel uses a fixed-fee training rate to calculate reimbursement for training costs. The fixed-fee rate is intended to cover a portion of training and administrative costs incurred by a contractor. For more information on the fixed-fee rates, please review Fixed-Fee Rates.

6. HOW WILL MY COMPANY BE REIMBURSED FOR TRAINING COSTS?

ETP training agreements are performance-based. A company earns funds after a trainee completes training an employment retention period of at least 90 days (trainees must be employed at least 35 hours per week?). To offset training costs, your company may receive "progress payments" as a trainee progresses through training – in lieu of receiving full reimbursement after training/retention. Benchmarks and amounts of progress payments are stipulated in the training agreement.

7. HOW CAN MY COMPANY EARN THE TOTAL AMOUNT OF FUNDS SPECIFIED IN THE TRAINING AGREEMENT?

Your company may earn all training funds specified for the agreement if it delivers all the training and retains the trainees at the required wage for the entire retention period. ETP has found training projects have greater success if a company is committed to training and provides its own training and contract administration.

8. WHAT IS THE PAPERWORK REQUIREMENT FOR ETP TRAINING PROJECTS?

Contractors must document the benefit received from Panel funds. Your company will need to document the training received by trainees and retain those training records for ETP review.

9. WHAT TYPE OF ASSISTANCE CAN I EXPECT FROM ETP STAFF?

ETP's goal is to make your contracting experience as simple and successful as possible. ETP staff is available to assist you throughout the contracting process. We will provide you technical assistance to complete your application for funding, develop your training agreement, and monitor your agreement through its term. For additional information, please contact an ETP regional office closest to you.

10. WHAT IF A CONTRACTOR DOES NOT HAVE STAFF AVAILABLE TO PROVIDE PROJECT DEVELOPMENT AND/OR PROJECT MANAGEMENT OF THE TRAINING PROJECT?

If your company does not have sufficient staff to provide project development and/or project management, you may consider hiring a consultant or subcontractor to assist you. ETP does not endorse the use of any particular subcontractor or consultant. Contractors are required to inform ETP of their use of a consultant/subcontractor, and subagreements are subject to ETP review and approval.

11. WHAT SHOULD A CONTRACTOR CONSIDER WHEN SEEKING A CONSULTANT OR SUBCONTRACTOR TO PROVIDE PROJECT DEVELOPMENT AND/OR PROJECT MANAGEMENT?

The contractor is responsible for the training project - regardless of who performs the project development and project management. Carefully consider the following when selecting a consultant/subcontractor:

• Credentials
•  Expertise/knowledge of your company’s industry.
• Recognition as an expert in the field by your peers.
• Experience providing services similar to those needed by your company.
• Resources available to keep your training project on schedule once it begins.
• Familiarity with the ETP Program and its requirements.
• Recent experience providing service to an ETP contractor.
• Samples of their quality work.
• Performance in meeting the organizational objectives of prior ETP contractors and whether they would be hired again. Specifically:
  • How responsive was the consultant to the contractor's needs?
  • How would the contractor rate the quality of the services provided?
  • Was the ETP project evaluated after completion, and if so, what was the result?
  • Were adequate resources committed to keeping the contractor's training project on schedule?
  • Was the cost appropriate for the services received?

12. I'M AN UNEMPLOYED INDIVIDUAL LOOKING FOR A JOB. CAN ETP DIRECT ME?

The Employment Training Panel funds training programs for California Employers/Contractors. These training programs contain a variety of jobs intended for individuals who meet certain eligibility requirements. For a list of current ETP-funded training programs which may be recruiting unemployed workers, review the Job Training Opportunities List. You may also contact the Employment Development Department, Job Services for information on employment opportunities.

For more information regarding ETP, please contact Peggy Chiok at 559 621 8360 or peggy.chiok@fresno.gov

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Producers Dairy & FCCTI Partnership Produces Great Results     

It was August 2, 2007 when Producers Dairy and the Fresno City College Training Institute (FCCTI) first met to discuss employee training for Producers’ maintenance technicians. Today, after significant planning and the completion of a 48 hour training program, conducted earlier this year, Producers is reaping the benefits.

The planning started with Producers wanting to improve troubleshooting skills, reduce machine down-time, and develop younger technicians to take on more responsibility. They faced the same challenge many employers with highly automated operations face; keeping production running smoothly with skilled technicians who can maintain and repair automated machinery.

Through a series of meetings with the FCC Training Institute, a training plan was developed and implemented specific to the needs of Producers. The plan included training on industrial electrical, motor controls, and troubleshooting skills. To best work around the demands of production, training was scheduled from 4:00pm to 7:00pm on Tuesdays and Fridays.

Hands-on and highly interactive is the best way to describe the training. FCCTI brought in 8 mobile training stations to deliver the training. As well, actual problems from the production floor were addressed and solved as part of the training.

Producers are now reaping the benefits. In the training room, technicians showed a 52% increase in knowledge based on pre & post assessment. On the production floor, techs are more systematic and efficient in their troubleshooting; and as a result production line efficiency, as measured by the company, is at its highest level ever.

For more information about Fresno City College Training Institute, please contact Rob Weil at 559.256-5744

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