Fulton Mall
Contact Us
Downtown Revitalization
Lupe Perez - Manager
2600 Fresno Street
Room 2156
Fresno, CA 93721
(559) 621-8371
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The Fulton Mall is a six-block pedestrian mall on the site of Fresno's one-time "Main Street," and the most densely built part of Downtown Fresno. Today this area is the site of some of Downtown's greatest economic challenges. Until this part of Fulton is brought back to life on a 24-hour basis, Downtown Fresno will not feel fully revitalized. That's why the Mall is the focus for the City's downtown revitalization efforts. 

A new future: The Fulton Mall Reconstruction Project
Design, engineering, and environmental work for the Fulton Mall Reconstruction Project is proceeding quickly in the wake of the US Department of Transportation's September 2013 announcement of a $16 million TIGER award for construction (details below). To be funded, TIGER projects must have all of this work done by mid-2014.

Design and engineering

How will the rebuilt Fulton better support local businesses, welcome more visitors, and retain the best of what’s there today? The project’s landscape architects are working from initial concepts toward final design and engineering. For detailed information, download the design document called the Fulton Mall Reconstruction Project Alternatives Analysis Report, or see the City's February 2014 Downtown Revitalization newsletter for highlights.

Hard copies of the Alternatives Analysis Report are available for review during regular business hours at the following locations:
  • City Clerk's Office, Fresno City Hall, 2600 Fresno Street
  • Central Library, 2420 Mariposa Street
  • Downtown Fresno Partnership office, 845 Fulton Mall

Environmental impact reviews

State laws and local entitlements

An Environmental Impact Report (EIR) is being prepared by the City of Fresno, as lead agency, under the California Environmental Quality Act. This page is the place to find the relevant documents as they become available: Hard copies of EIR-related documents are available for review during regular business hours at the following locations:
  • City Clerk's Office, Fresno City Hall, 2600 Fresno Street
  • Central Library, 2420 Mariposa Street
  • Downtown Fresno Partnership office, 845 Fulton Mall
The Mall Project and several related entitlements (Plan Amendment Application No. A-13-008 and Conditional Use Permit Application No. C-13-160) are being evaluated in the EIR. Certain elements come under the jurisdiction of various local boards and commissions. Upcoming hearing dates include the following. Be sure to check back here for updates.

Airport Land Use Commission of Fresno County
When: Monday, December 2, 2013, 2:00 p.m.
Where: Fresno COG offices, 2035 Tulare Street, second floor

City Council District 3 Plan Implementation Committee
When: Monday, December 2, 2013, 5:30 p.m.
Where: Fresno City Hall, Meeting Room A

City of Fresno Historic Preservation Commission (workshop presentation and comments)
When: Monday, December 16, 2013, 6:00 p.m.
Where: Fresno City Hall, Meeting Room A

City of Fresno Planning Commission (workshop presentation)
When: Wednesday, January 15, 2014, 6:00 p.m.
Where: Fresno City Hall, Council Chamber

City of Fresno Planning Commission (agenda)
When: Wednesday, February 5, 2014, 6:00 p.m.
Where: Fresno City Hall, Council Chamber

Fresno City Council (agenda | staff report with attachments)
When: Thursday, February 27, 2014, 5:00 p.m.
Where: Fresno City Hall, Council Chamber

Questions or comments? Email Elliott Balch, Downtown Revitalization Manager, or call (559) 621-8366.

Federal laws

The Federal Highway Administration (FHWA), as the federal agency funding the project, would ordinarily serve as the lead agency for federal environmental studies. In California, FHWA has an agreement with Caltrans, the state department of transportation, assigning lead agency duties to Caltrans.

As they become available, Caltrans will post federal environmental documents on its District 6 website, and we will endeavor to link to those documents here.

Documents prepared under the National Environmental Policy Act (NEPA) and Department of Transportation Act Section 4(f):

Documents prepared under National Historic Preservation Act Section 106:

Documents prepared under Land and Water Conservation Fund Act Section 6(f)(3), relating to the existing "tot lots":

Background: planning, funding, archives

Downtown Planning

The Fulton Corridor Specific Plan is new City policy that will guide downtown development and investments in infrastructure. A 21-stakeholder Community Advisory Committee was been appointed to make recommendations to the Mayor and City Council on alternatives for the Fulton Mall and other Specific Plan contents.

On September 27, 2010, the City hosted a discussion of alternatives for the Mall's future with national experts on landscape history and retail planning. Video is available of the expert presentations, a description of each alternative, and later public comment. On October 19, 2010, the Community Advisory Committee voted to recommend three options for further study.

On October 14, 2011, the City released a public draft of the Specific Plan which included a chapter dedicated to the Fulton Mall. The chapter summarizes the history of pedestrian malls in the U.S., the history and existing physical and economic conditions of Fulton, and analyzes the three options for the Mall's future at a programmatic level.

For more background, see Mayor Swearengin's presentation on the Fulton Mall to other mayors and design professionals at a national Mayors' Institute on City Design conference on July 22, 2009. Watch the Fulton Mall transform through the eyes of a local designer as seen at the first annual State of Downtown Breakfast in January 2010. Watch the video of nationally known pedestrian mall expert Henry Beer (at 28:22) and other speakers addressing the 2013 State of Downtown Breakfast.

Grant funding

Reports and studies

From the archives

Nomination to the National Register of Historic Places

The Fulton Mall was nominated in 2008 to the National Register of Historic Places.  The Mall was formally determined eligible for the National Register in 2010, but it cannot be listed on the Register because a majority of private property owners object.  Because of its eligibility for the National Register, however, the Mall is now listed on the California Register of Historical Resources.

The documents below relate to the historic nomination process.